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ZOMBIE KNOWLEDGE: HOW TO NAVIGATE MAJOR CHANGE, BUILD NEW CAPABILITIES, AND PREVENT OLD CAPABILITIES FROM GETTING IN THE WAY
"Zombie knowledge" refers to capabilities that were useful in the past, but now prevent an organization from shifting to new modes of working. Organizational knowledge is composed of strategic capabilities, which in turn are composed of combinations of functional and personal knowledge resources. When the competitive environment changes, strategic capabilities can become outdated, as when film photography was superseded by digital imaging. Strategic capabilities can become strategic liabilities, and they can hinder the organization’s ability to adapt. How does an organization "cross the chasm" from old ways of working to new ways of working? But not all of this “zombie knowledge” represents a liability.
The underlying knowledge components may still be valuable, if they can be repurposed. In this session Patrick Lambe discusses how two companies, Kodak and Fujifilm, navigated the collapse of the film-based consumer photography market, and how one (Kodak) failed, and the other (Fujifilm) emerged stronger and more resilient. What did Fujifilm do to ensure that its apparently “zombie” knowledge could be repurposed to new commercial ends? How can a clearer understanding of knowledge audits help you figure out the “dark matter” that binds your organizational knowledge together to successfully navigate the winds of change?
This is an updated version of a talk first given at KM World 2022, with further observations on how large organizations can navigate major changes successfully. The case study is from Patrick's new book Principles of Knowledge Auditing (MIT Press, May 2023).
The underlying knowledge components may still be valuable, if they can be repurposed. In this session Patrick Lambe discusses how two companies, Kodak and Fujifilm, navigated the collapse of the film-based consumer photography market, and how one (Kodak) failed, and the other (Fujifilm) emerged stronger and more resilient. What did Fujifilm do to ensure that its apparently “zombie” knowledge could be repurposed to new commercial ends? How can a clearer understanding of knowledge audits help you figure out the “dark matter” that binds your organizational knowledge together to successfully navigate the winds of change?
This is an updated version of a talk first given at KM World 2022, with further observations on how large organizations can navigate major changes successfully. The case study is from Patrick's new book Principles of Knowledge Auditing (MIT Press, May 2023).
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Speaker:
Patrick Lambe is the author of the widely-praised book Organising Knowledge: Taxonomies, Knowledge and Organisational Effectiveness (Chandos: 2007) and co-author with Nick Milton of The Knowledge Managers Handbook: a step by step guide to implementing KM in your organization 2nd edn (Kogan Page: 2019), which was awarded the 2019 CILIP K&IM Information Resources Prize in the Print Category. Based in Ireland and Singapore, he is the founder of knowledge management research and consulting firm Straits Knowledge, founding President of the International Society for Knowledge Organization Singapore Chapter, Visiting Professor at Bangkok University, and a member of the Editorial Advisory Board of the Journal of Knowledge Management. Patrick was educated at Oxford, did his Master's in Librarianship and Information Studies at the University of London, and has worked for the past four decades in librarianship, learning and development, elearning and knowledge management. He is a widely respected keynote speaker and writer on knowledge and information management issues, and his blog is at www.greenchameleon.com. His new book Principles of Knowledge Auditing: Foundations for KM Implementation will be published by MIT Press in May 2023. |
event details
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Date/Time
Venue Type of Event Who should attend Fee |
Friday 17 March 2023, 4.00-5.30pm SGT (8.00am UK)
This session will be facilitated via Zoom. Attendance is free but prior registration was required. Case Discussion | Networking | Panel | Site Visit | Talk & Discussion | Workshop * Knowledge and information managers, intranet teams, IT teams, M365/SharePoint teams This session was free to all participants. |
event materials
Here are Patrick's slides - download here
Here are the edited chat discussion notes - download here
The edited recording of the presentation is given below
Here are the edited chat discussion notes - download here
The edited recording of the presentation is given below
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By continuing to use the ISKO Singapore website you are agreeing that ISKO Singapore may collect, use and disclose your personal data obtained by ISKO Singapore as a result of your use of the ISKO Singapore website. Please consult our data protection policy, including how you may access and correct your personal data or withdraw consent to the collection, use or disclosure of your personal data.