Building an enterprise metadata strategy
Silos are a common problem, especially in larger organisations. They hurt organisational performance. In government, they inhibit the possibility of offering joined up citizen services. Organizations that offer content and information online face problems with silos as well. Their information is often poorly connected, resulting in confusion, inefficiency, and duplication of effort. Many organisations need a strategy for how they manage and deliver information to customers. They need to understand the valuable role that metadata standards play in how customers access information. In this talk, based on his new book No More Silos: Metadata Strategy for Online Publishers, Michael Andrews will focus on how to go about building an enterprise metadata strategy: a branch of content strategy that deals with structuring information so that the right information can reach the right audience at the right time. Recent developments in metadata standards are making it possible to connect information in new and exciting ways.
Michael will cover the building blocks and the benefits of an enterprise metadata strategy, including:
Michael will cover the building blocks and the benefits of an enterprise metadata strategy, including:
- Increasing the reuse of online information, so that important information is always available where it is needed
- Improving the customer experience, offering customers more precise information, better choices, and greater integration between their devices and services.
- Increasing the reach of the information, so that audiences can discover information wherever they are looking for it.
- Delivering information to new channels such as voice interaction.
- Better analytics, so that publishers understand the performance of their content.
- Improving web operations so that team members can work toward common goals.
About the Speaker
Michael Andrews is an independent content strategist currently based in Hyderabad, India, and soon to be based in Washington, DC. He is the author of No More Silos: Metadata Strategy for Online Publishers (2019) and Metadata Basics for Web Content (2017). Michael has an MSc in human computer interaction from the University of Sussex in England, and a Masters with a specialization in international finance from Columbia University in New York. He also has a certificate in XML and RDF Technologies from the Library Juice Academy. He started working with online metadata as a technical information specialist at the US Commerce Department in the 1980s, and was among the first wave of people whose full-time job responsibilities focused on using the Internet to access and manage published content. For the past two decades he has worked as a consultant in the fields of user experience and content strategy. He’s worked as a senior manager for content strategy with one of the world’s largest digital consultancies, and has advised clients such the National Institutes of Health, Verizon and the World Bank. Michael blogs at https://storyneedle.com |
Date/Time
Venue Type of Event For |
Friday 5 April 2019, 3.30pm-5.30pm.
Level 7, Training Room SR706A NTU@one-north 11 Slim Barracks Rise (off North Buona Vista Road) Singapore 138664 Case Discussion | Networking | Panel | Site Visit | Talk & Discussion | Workshop * Knowledge and information managers, IT teams, Intranet teams, content managers and online publishing teams, teams responsible for online publishing and delivery of online customer services. |
EVENT MATERIALS
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By continuing to use the ISKO Singapore website you are agreeing that ISKO Singapore may collect, use and disclose your personal data obtained by ISKO Singapore as a result of your use of the ISKO Singapore website. Please consult our data protection policy, including how you may access and correct your personal data or withdraw consent to the collection, use or disclosure of your personal data.