Using BUSINESS storytelling to lead and influence organisational change
Anyone working in knowledge management, knowledge organisation, information management or digital transformation will find themselves faced with the challenge of orchestrating and guiding organisational change. This can mean changes in processes, habits, systems, roles, governance and overall culture: knowledge management can be both diffuse and complex in its effects.
The large scale task of influencing change across many strands of activity goes beyond simple project management and standard communications plans. Broader skill sets are required. In this session with one of Asia Pacific's leading practitioners of business storytelling, Mark Schenk, we will look at the power of storytelling to shape, guide and respond to change in an organisation.
The large scale task of influencing change across many strands of activity goes beyond simple project management and standard communications plans. Broader skill sets are required. In this session with one of Asia Pacific's leading practitioners of business storytelling, Mark Schenk, we will look at the power of storytelling to shape, guide and respond to change in an organisation.
Mark Schenk
Mark is the Managing Director of Anecdote, one of the world's most experienced firms in business storytelling, and he is an advisor for some of the world’s leading companies on how to communicate more effectively - using storytelling to really engage employees and customers. After a 20 year career in the Royal Australian Air Force as a logistics officer, Mark's career took a surprising twist in the late 1990s when he was working in knowledge management, and stumbled across the incredible power of stories. Since then, his work at Anecdote has focused on helping leaders and organisations tap into the power of stories to make strategies stick; helping leaders influence, engage and inspire; creating positive culture change; and bringing values to life. His work takes him around the world: speaking, consulting, and building Anecdote’s growing network of partners. When Anecdote started in 2004, most executives’ eyes glazed over when storytelling was mentioned. Today, storytelling is a high priority for many of the biggest companies in the world. Mark is a sought-after speaker across the globe. He regularly publishes his ideas on www.anecdote.com, one of Australia’s most visited business blogs. He has worked with IBM, Coca-Cola, AMP, NAB, Fuji Xerox, Intercontinental Hotels Group, Thiess and Microsoft, among many other organisations. |
Date/Time
Venue Type of Event Who should attend Fee |
Wednesday 1 April, 2020, 3.30pm-5.30pm.
This was a virtual event via Zoom conferencing Case Discussion | Networking | Panel | Site Visit | Talk & Discussion | Workshop * Knowledge and information managers, IT professionals, leaders responsible for large scale organisational change, digital transformation, organisational development. This was a free event. |
event materials
Here are Mark's slides. Download here.
Here are some discussion notes from the event. Download here.
Here is the URL for the Anecdote website and regular podcast series Anecdotally Speaking with examples of business stories being shared.
Here is the video of Mark's presentation.
Here are some discussion notes from the event. Download here.
Here is the URL for the Anecdote website and regular podcast series Anecdotally Speaking with examples of business stories being shared.
Here is the video of Mark's presentation.
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By continuing to use the ISKO Singapore website you are agreeing that ISKO Singapore may collect, use and disclose your personal data obtained by ISKO Singapore as a result of your use of the ISKO Singapore website. Please consult our data protection policy, including how you may access and correct your personal data or withdraw consent to the collection, use or disclosure of your personal data.